Emeka Mba (the Director-General of the National Film and Video Censors Board) was ordering cinema houses in Nigeria (Silverbird, Nu-Metro, City Mall, etc.) to show Nigerian films or be fined in a stupid move called “play or pay”. Now isn’t that the daftest thing I ever heard. The guy is actually trying to force people to watch Nolly as it is. Instead of finding ways to make the films better, he is actually trying to make the crap we produce more popular. They even went to Cannes Film Festival in France a couple of years back, to do what? I don’t know. From what I heard they apologized to the small audiences through all their screenings. Now tell me if it wouldn’t have been a better move to tell filmmakers that if they met a certain standard, their films would be screened at the cinemas. That would have made many of them serious and that would have improved the quality of the films they make. His silly order was issued 2 years ago, If it had been to film makers I guarantee we will be writing different stuff here.
Thinking the major problem plaguing Nollywood is the distribution is plain silly, Can you confidently try to push sales of unclean pure water instead of just making it more suitable for drinking? Well, that is exactly what’s going on here, because the product being sold is not good enough for local consumption, talk less of exportation. Just like what happened to the banks, introducing standards is the best bet. Nu-metro cinemas are gonna start the premiere of Nigerian movies. Let's see how that turns out.
No comments:
Post a Comment